Die Public Relations von Mega-Events: Die Fußball-WM 2010 und die Hadsch 2009 und 2010 im Vergleich (Organisationskommunikation) (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Die Bedeutung von Mega-Events wie Fußball-Weltmeisterschaften, EXPOs, Weltjugendtage, Olympische Spiele oder auch Pilgerfahrten nach Mekka (Hadsch) hat in den vergangenen Jahrzehnten stetig zugenommen. Zum Erfolg bzw. Misserfolg solcher Mega-Events leisten Public Relations (PR) einen erheblichen Beitrag. Auf der Grundlage der empirischen Ergebnisse zur PR der Fußball-WM 2010 in Südafrika und der Hadsch (Pilgerfahrt) in Saudi-Arabien sowie theoretischen Auseinandersetzungen arbeitet Chaban Salih die typischen Merkmale der PR von Mega-Events heraus. Dabei zeigt sich, dass sich deren spezifische Planung, Organisation und Umsetzung von der PR staatlicher Institutionen, Unternehmen und Non-Profit-Organisationen unterscheidet. Gleichzeitig werden Unterschiede in der PR der Hadsch und der Fußball-WM aufgezeigt.

Die Public Relations von Mega-Events: Die Fußball-WM 2010 und die Hadsch 2009 und 2010 im Vergleich (Organisationskommunikation) (German Edition) by Chaban Salih

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