Управление контент-маркетингом: Практическое руководство по созданию лояльной аудитории для вашего бизнеса (Russian Edition) Book PDF, ePub eBook

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Book Descriptions:
Признанные во всем мире эксперты по контент-маркетингу Роберт Роуз и Джо Пулицци объединили свои усилия, чтобы дать маркетерам и владельцам компаний ответ на вопрос: куда необходимо направить ресурсы, чтобы разработать действенный план контент-маркетинга, и как заставить его работать на все 100%. Независимо от того, работаете вы в небольшой компании или в огромной корпорации с многомиллиардными оборотами, их книга вооружит вас теоретическими знаниями и практическими методами организации процесса создания такого контента, который поможет вашему бизнесу не просто достучаться до покупателей, а сформировать армию преданных сторонников.

Управление контент-маркетингом: Практическое руководство по созданию лояльной аудитории для вашего бизнеса (Russian Edition) by Роберт Роуз, Джо Пулицци

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