Strategic Reinvention in Popular Culture: The Encore Impulse Book PDF, ePub eBook

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Book Descriptions:
Not all original works invoke the encore impulse in their audiences. Those that do generally spawn replications - sequels, spin-offs, or re-makes. This book presents a theory of why some replications succeed and others fail across genres and media.

Strategic Reinvention in Popular Culture: The Encore Impulse by Pfefferman

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