Pasión y gestión: Claves del ciclo Macri en Boca (Spanish Edition) Book PDF, ePub eBook

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Book Descriptions:
Pasión y gestión es el relato de la innovación más audaz en la historia del fútbol profesional argentino. Demuestra de manera sencilla y atractiva que categorías conceptuales hasta ahora limitadas al contexto de la empresa, tales como el espíritu emprendedor, la misión y los valores, la capacidad de negociación, los triunfos sustentables, los estilos en la delegación y el control, pueden aplicarse de manera provechosa en diversos proyectos individuales y colectivos.

Mauricio Macri fue presidente de Boca Juniors entre 1995 y 2007. Bajo su administración, Boca ganó seis títulos nacionales y diez in ternacionales, y se convirtió en una marca de proyección mundial, ejemplo de vanguardia del sport management. Semejante éxito deportivo e institucional está basado en el modelo de dirección que Macri puso en práctica, fusionando de manera inteligente la pasión del aficionado con la gestión del empresario.

Este libro recoge y analiza esa experiencia y se enriquece con narraciones en las que Macri combina dos voces propias, la del hincha fanático y la del directivo racional, y revela jugosas anécdotas de vestuario.

Pasión y gestión: Claves del ciclo Macri en Boca (Spanish Edition) by Mauricio Macri

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