Von Virtual Communities zu Blogs und deren geschäftlicher Einsatz (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Studienarbeit aus dem Jahr 2007 im Fachbereich Informatik - Wirtschaftsinformatik, Note: 1,3, Fachhochschule Frankfurt am Main , 13 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Kein anderes Medium hat sich so schnell weiterentwickelt wie das Internet. Eine Studie des ARD/ZDF (Mai 2007) hat ergeben, dass sich die Onlinenutzung zwischen 1997 und 2007 von 6,5 % auf 62,7 % erhöht hat. Vor diesem Hintergrund ist es unvorstellbar, dass Unternehmen diese Entwicklung nicht für sich nutzen bzw. sich dieser Entwicklung entziehen können oder dürfen.
Interessant hierbei ist, dass nicht nur der direkte Nutzen, beispielsweise, das Internet als Verkaufsplattform für Unternehmen, von Vorteil sein kann. Webanwendungen rund um Communities und Blogs sind gerade heute in aller Munde. Sie können durch die erhöhte Nutzung des Mediums Internet auch zur indirekten Umsatzgenerierung genutzt werden.
Diese Arbeit möchte dem Leser vermitteln, wie sich der Begriff der „Virtuellen Communities“ entwickelt hat. Virtual Communities und aktuelle Webanwendungen werden vorgestellt und auf deren geschäftlichen Einsatz untersucht. Zuletzt folgt eine Schlussbetrachtung der Autorin.

Von Virtual Communities zu Blogs und deren geschäftlicher Einsatz (German Edition) by Simone Ziser

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