Strategic Alignment: Zur Ausrichtung von Business, IT und Business Intelligence (Informatik im Fokus) (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Vielen Unternehmen gelingt es nicht, ein anhaltendes Alignment in ihrer Organisation zu etablieren. Dabei kommt dem Strategic Alignment für die Schaffung von Wettbewerbsvorteilen und die Steigerung der Performance eine Schlüsselrolle zu. Beginnend mit einer Beschreibung des strategischen Alignments auf dem neuesten wissenschaftlichen Stand, entwickeln die Autoren ein ganzheitliches Vorgehensmodell, das auf erprobten Instrumenten und methodischen Ansätzen beruht. Der Band enthält drei Fallstudien zu Marriott International, Capital One und Volkswagen.

Strategic Alignment: Zur Ausrichtung von Business, IT und Business Intelligence (Informatik im Fokus) (German Edition) by Iman Bashiri, Christoph Engels, Marcus Heinzelmann

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