じつは「おもてなし」がなっていない日本のホテル (PHP新書) (Japanese Edition) Book PDF, ePub eBook

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Book Descriptions:
2020年に開催が決まった｢東京オリンピック｣。 ６年後に世界中からの巨大な需要が見込まれる観光業だが、実質的な競争のスタートとなるのは、2014年から始まる"第３次"ホテル戦争だ。遡れば、バブル時代を挟んでの外資系ホテルの上陸が"第１次"ホテル戦争であり、リーマン・ショックを挟んでのアジア系ホテルの上陸が、"第２次"ホテル戦争であった。だが、"第３次"ホテル戦争の幕開け直前に発覚したのが、世間を賑わせた食材偽装問題……。かくも｢劣化｣しきった日本のホテルが、失われた信用と信頼を取り戻し、外資系ホテルの再攻勢を迎え撃つことはできるのか？30年以上、ホテルを心底愛し利用してきた筆者だからこそ描ける、地に堕ちたホテル運営の現実と、６年後を見据えた"再生への道"。ホテル業界の最新動向から｢観光立国ニッポンの未来｣をも探る、憂国のルポルタージュ。

じつは「おもてなし」がなっていない日本のホテル (PHP新書) (Japanese Edition) by 桐山 秀樹

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