The Entrepreneur's Guide to Marketing (Entrepreneur's Guides (Praeger)) Book PDF, ePub eBook

Join our eBook service for unlimited books & audiobooks. Get a free 7 day subscription! ↓↓↓↓↓


Book Descriptions:

Marketing often scares entrepreneurs. They've sweat buckets coming up with a valuable product or service, and now they have to sell it? Won't it sell itself? No. But, as marketing expert Bob Everett shows, marketing is just not that hard. At some level, entrepreneurs know that. They know what appeals to them and what leaves them cold. They know when a person or marketing claim is trustworthy, and they know when claims are exaggerated. Yet when it comes to marketing their own products and services to others, entrepreneurs often find it difficult to apply that same judgment and common sense. Everett to the rescue! He helps entrepreneurs position products in the market, then sell them effectively and ethically.

Everett first destroys marketing myths:

• Marketing is difficult and needs to be done by professionals.

• Good marketing has to be expensive.

• Marketing skills require extensive training

• Marketing requires a great deal of creativity

These myths have spawned a multi-billion dollar industry consisting of advertising agencies, public relations firms, marketing consultants, and academic marketing programs in business schools. But as this book shows, marketing is a simple process that anyone can master―and that entrepreneurs must master if they are to succeed. Fortunately, the most effective marketing programs are usually the most honest, simple, and inexpensive. The Entrepreneur's Guide to Marketing is designed to help the entrepreneur, business owner, manager, or marketing professional harness his or her own inner wisdom and personal experience to develop powerful and efficient marketing programs. Both a how-to and a how to think about it book, it takes readers through a step-by-step process of figuring things out for themselves. The result? A successful marketing program that will help entrepreneurs harvest new customers, more dollars, and overall success.

The Entrepreneur's Guide to Marketing (Entrepreneur's Guides (Praeger)) by Robert F. Everett

From reader reviews:

Jason Hill:

Inside other case, little folks like to read book The Entrepreneur's Guide to Marketing (Entrepreneur's Guides (Praeger)). You can choose the best book if you appreciate reading a book. As long as we know about how is important any book The Entrepreneur's Guide to Marketing (Entrepreneur's Guides (Praeger)). You can add knowledge and of course you can around the world by a book. Absolutely right, mainly because from book you can recognize everything! From your country until foreign or abroad you can be known. About simple factor until wonderful thing you could know that. In this era, you can open a book or even searching by internet unit. It is called e-book. You can utilize it when you feel uninterested to go to the library. Let's learn.

Sophia Morrison:

As people who live in the modest era should be upgrade about what going on or facts even knowledge to make these people keep up with the era which can be always change and make progress. Some of you maybe will certainly update themselves by examining books. It is a good choice for you but the problems coming to an individual is you don't know which one you should start with. This The Entrepreneur's Guide to Marketing (Entrepreneur's Guides (Praeger)) is our recommendation so you keep up with the world. Why, as this book serves what you want and want in this era.

Erik Hilyard:

Precisely why? Because this The Entrepreneur's Guide to Marketing (Entrepreneur's Guides (Praeger)) is an unordinary book that the inside of the publication waiting for you to snap it but latter it will jolt you with the secret this inside. Reading this book beside it was fantastic author who else write the book in such awesome way makes the content interior easier to understand, entertaining means but still convey the meaning thoroughly. So , it is good for you because of not hesitating having this nowadays or you going to regret it. This excellent book will give you a lot of advantages than the other book have such as help improving your talent and your critical thinking method. So , still want to hold up having that book? If I ended up you I will go to the book store hurriedly.

Robert Garcia:

Many people spending their time frame by playing outside using friends, fun activity together with family or just watching TV the entire day. You can have new activity to spend your whole day by reading through a book. Ugh, you think reading a book really can hard because you have to use the book everywhere? It ok you can have the e-book, taking everywhere you want in your Smart phone. Like The Entrepreneur's Guide to Marketing (Entrepreneur's Guides (Praeger)) which is keeping the e-book version. So , why not try out this book? Let's observe.