Technischer Vertrieb: Eine praxisorientierte Einführung in das Business-to-Business-Marketing (VDI-Buch) (German Edition) Book PDF, ePub eBook

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Book Descriptions:

Das Buch liefert eine praxisorientierte Einführung in das Gebiet des technischen Vertriebs bzw. Business-to-Business-Marketings. Die Autoren behandeln alle relevanten Themen des Fachs und stellen die wichtigsten Konzepte und Methoden vor. Ziel ist es, Praktikern und Studierenden mit ingenieurswissenschaftlichem oder einem anderen nicht-kaufmännischen Hintergrund einen schnellen Einstieg und zugleich umfassenden Überblick zu dem Thema zu ermöglichen.

Technischer Vertrieb: Eine praxisorientierte Einführung in das Business-to-Business-Marketing (VDI-Buch) (German Edition) by Michael Kleinaltenkamp, Samy Saab

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