La investigación de mercados: claves para conocer los insights del consumidor (Notas técnicas universitarias) (Spanish Edition) Book PDF, ePub eBook

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Book Descriptions:
En los momentos actuales, tomar decisiones que estén basadas únicamente en la intuición y en la experiencia supone asumir un riesgo adicional e innecesario. La investigación de mercados proporciona la información necesaria y útil para tomar decisiones en situaciones de gran incertidumbre. La labor de un investigador se centra en buscar, descubrir y analizar la información que el responsable de marketing necesita para conocer mejor a sus consumidores.

La investigación de mercados: claves para conocer los insights del consumidor (Notas técnicas universitarias) (Spanish Edition) by María Jesús Merino Sanz, Teresa Pintado Blanco

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